As a nonprofit leader, you have your hands full. Running and growing a nonprofit is not an easy task, and it’s necessary to pick and choose the priorities that are worth your time and attention. That said, do you know how SEO can be used to attract new donors to your site?
With all of the new technologies, programs, and strategies that have become popular over the last decade, it’s easy to dismiss SEO as another buzzword or a task that’s reserved for computer experts. But truthfully, any nonprofit leader can use SEO to acquire donors and grow their organization, and the help it provides is priceless.
Discover why every nonprofit leader should rethink the importance of digital marketing, and learn five lesser-known reasons why SEO is the edge your agency needs to attract donors online.
The Five Unexpected Benefits of Search Engine Optimization for Nonprofits are:
- SEO research will lead to a better understanding of your donors.
- You can build domain authority and become known as an expert using SEO.
- SEO can attract new types of readers and visitors to your website.
- SEO helps you diversify your audience.
- SEO is an investment since the results compound over time.
1. SEO Will Lead to a Better Understanding of Your Donors
One of the most appealing aspects of SEO is you have access to the exact terms people in your market are searching for. As a nonprofit leader, that means knowing how many people use the particular keywords that’re related to your industry.
It’s important to understand that smart SEO isn’t based on guesses or assumptions. It’s real research on real people. The same people who would share an interest in your cause. By knowing who these people are and what they search for, we can form a strategy on how to reach them.
Understanding Organic Traffic and How to Use it
The core of SEO is attracting organic traffic to your website. Organic traffic consists of the people who use a search engine, such as Google, type in a search related to your nonprofit, and find your website.
Another related term to be aware of is inbound marketing. Once you have blogs out on the internet, a percentage of readers will click a link and visit your website. Whether or not your website resonates with them and leads them down the donor acquisition funnel is part of your inbound marketing strategy. This strategy is great for boosting donor engagement as well.
It’s by doing keyword research on your website and industry that you can discover what people are typing into the search engine. With this knowledge, you can gain insight into who your donors are while also implementing a strategy to increase organic traffic to your website.
This research isn’t difficult or expensive either. Finding SEO keywords for nonprofits is as easy as using a free online keyword generator, and many are available online.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
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The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
